Entertainment-Education for Better Health

نویسندگان

  • Nahyun Cho
  • Rose Reis
چکیده

Entertainment-education dramas can persuade because they show characters who change their behavior to improve their lives. Stories have unique power and nuance to describe people’s behavior and interactions, and their consequences. When audience members see that they could be in the same situation as the characters, stories can move them to change, too. E-E is particularly able to influence behavior rooted in traditions that are hard to change.

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تاریخ انتشار 2008